Sign in Subscribe
tutorial

Step 3: How to Segment Analytics for Logged In vs. Not Logged In Users on Your Ghost Blog

Todd Garland

• 2 min read

Understanding the behavior of your logged-in users versus those who are not logged in is crucial for optimizing your content strategy and enhancing user engagement. With fullres, you can easily segment your site’s analytics based on user login status. In this tutorial, we will guide you through the steps to include relevant information for logged-in and not logged-in users by editing the Ghost template file default.hbs.

Step-by-Step Guide

Step 1: Access Your Ghost Theme

  • Log in to your Ghost admin panel.
  • Navigate to Settings > Theme.
  • Download your current theme by clicking the Download button next to the active theme.

Step 2: Modify the default.hbs Template

  • Extract the downloaded theme and locate the default.hbs file in your theme directory.
  • Open default.hbs in a text editor.

Step 3: Add the Tracking Code

  • Find the {{ghost_head}} snippet within the <head> section of the default.hbs file.
  • Add the following code snippet right above the {{ghost_head}} to track user login status:
<script>
  window.fullres ||= {events: []};
  window.fullres.metadata = {
    isLoggedIn: {{#if @member}}true{{else}}false{{/if}}
  };
</script>

It should look something like this:

Step 4: Save and Upload the Modified Theme

  • Save your changes to the default.hbs file.
  • Re-zip the theme directory.
  • Go back to the Ghost admin panel, navigate to Settings > Theme, and upload the modified theme.
  • Activate the uploaded theme to apply your changes.

Step 5: Verify the Implementation

  • Open your blog in a browser and check the page source to verify that the window.fullres.metadata.isLoggedIn value is being set correctly based on the user’s login status.
  • You can use the browser console to check the window.fullres object and ensure that the isLoggedIn value is being logged correctly.

By following these steps, you can segment your site’s analytics to gain insights into the behavior of logged-in versus not logged-in users. This information can help you tailor your content and marketing strategies to better meet the needs of different user segments.

Up Next
To further enhance your analytics, consider tracking additional metadata such as post categories and authors. This can provide deeper insights into user interactions and content performance on your site.

Sign up for more like this.

Enter your email
Subscribe